SUPERMASSIVE Privacy Policy
Effective Date: 10th April 2025
This Privacy Policy describes how YesThing LTD (“we”, “us”, or “our”) collects, uses, and protects your personal data when you interact with SUPERMASSIVE, our immersive experience brand.
Who We Are
YesThing LTD is a limited company registered in England and Wales (Company No. 14663989) with registered offices at:
Flat 2, 26 Bankley Street, Manchester M19 3PP, UK
We are the data controller in respect of any personal data you submit to us or that we collect from or about you. This means we are responsible for deciding how we use and protect your data under the UK General Data Protection Regulation (UK GDPR) and other applicable laws.
What Information We Collect
We may collect the following personal data when you interact with us online, at our experiences, or via our partners:
- Name (optional)
- Email address (required)
- Information about your engagement with our emails or website (via analytics)
- Voice data and speech content during experiences (where speech-to-text and language models are used)
We may also collect non-personally identifiable data such as IP addresses or cookie usage for analytics and advertising purposes.
Why We Collect Your Data
We collect and use your data to:
- Send marketing emails, newsletters, and offers (if you’ve opted in)
- Provide access to our immersive experiences
- Manage bookings and tickets (via Bokun)
- Measure site usage and campaign effectiveness (via Google Analytics, Facebook Ads, Google Ads)
- Enhance and personalize live experience interactions, including using speech recognition and language processing technologies
Audio and Speech Processing
During some SUPERMASSIVE experiences, we use third-party technologies to process voice and speech data. This includes:
- Speech-to-Text Services (provided by Google Cloud Speech-to-Text)
- Language Model Processing (provided by OpenAI and Anthropic)
This means that if you speak during an experience, your voice and the content of what you say may be transmitted to and processed by these third-party providers. These services help enable real-time interactions, dynamic experiences, and enhanced immersion.
By participating in an experience, you consent to the use of these technologies and the processing of your voice data.
If you would prefer not to have your voice captured or processed, please speak to a member of staff before participating.
Third-Party Services & International Data Transfers
We use trusted third-party service providers to process data on our behalf, including:
- Mailchimp (email marketing)
- Bokun (ticketing and payments)
- Google Cloud Speech-to-Text (speech recognition)
- OpenAI and Anthropic (language model processing)
- Google Analytics, Facebook Ads, Google Ads (advertising and analytics)
Some providers are based outside the European Economic Area (EEA). We ensure appropriate safeguards are in place for international data transfers, including the use of Standard Contractual Clauses.
Data Security
We take data security seriously and maintain technical and organizational measures to protect your personal information. These include:
- Secure devices and access controls
- Limited internal access
- Encrypted platforms via our partners
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
Currently, we do not delete inactive users automatically, but we may reduce email frequency over time.
You may request deletion or modification of your data at any time.
Your Rights (UK & EU Residents)
Under GDPR, you have rights over your personal data, including:
- Access to your data
- Rectification of incorrect or incomplete data
- Erasure of your data (“right to be forgotten”)
- Restriction or objection to certain processing
- Data portability to another service
- Withdrawal of consent (for marketing, etc.)
You can exercise your rights by contacting:
If your concern isn’t resolved, you may contact the UK’s Information Commissioner’s Office (ICO):
https://www.ico.org.uk
Photography, Media, and Audio Capture
During our events, we may occasionally take photos, video recordings, or capture audio. These may be used for promotional purposes on our website or social media. Signage at events will indicate if recording or audio processing is taking place.
Cookies & Tracking
We use cookies and similar technologies to enhance your browsing experience and provide relevant ads. You can manage your cookie preferences via your browser settings.
We also use tools such as:
- Google Analytics
- Google Ads
- Facebook Pixel
- TikTok Pixel
Communications & Opt-Out
You may receive marketing emails from us if you’ve signed up or purchased tickets. You can unsubscribe at any time using the link in any email or by contacting us.
Changes to This Policy
We may update this Privacy Policy occasionally. If changes are significant, we’ll notify you via email or on our website.
Contact Us
If you have questions or requests related to your personal data, please contact: